RÎAD is more than a beauty brand, it’s a journey through scent, soul, and story.

Inspired by the rich traditions of Moroccan craftsmanship and the timeless elegance of modern beauty, RÎAD creates sensorial experiences that connect past and present. From perfume oils to luxurious home rituals, every product is infused with intention, emotion, and authenticity. We believe that beauty should evoke memories, awaken the senses, and celebrate individuality. At RÎAD, each scent is a portal – transporting you to serene riads, sun-warmed courtyards, and sacred rituals rooted in generations of wisdom. Founded in Sweden and deeply influenced by North African heritage, RÎAD blends Scandinavian minimalism with the warmth and richness of Moroccan culture. Our collections are thoughtfully crafted, sustainably sourced, and designed to elevate your daily rituals. Welcome to the world of RÎAD — where scent becomes soul.